Course watchdog
The Modern Man — The Flow
by Dan Bacon
A ~$97 men's attraction program sold directly — and the most public creator-track-record question in the category.
What The Modern Man — The Flow costs
Observed 2026-06-08. Where a price is split-tested or gated we say so — we never guess a number.
| What you pay for | Price | Source |
|---|---|---|
| The Flow (ebook or audio) Reported price for the flagship program; Bacon sells a catalogue of further add-on programs around it. | ~$97 | source |
How it's sold: Sold direct from themodernman.com (not ClickBank): ebook/audio "The Flow" + a catalogue of add-on programs (conversation, text attraction).
Refund policy
30-day money-back guarantee (sold direct — a shorter window than the 60-day ClickBank standard).
Claims vs evidence
What it promises — and whether anything backs it up.
“A natural, repeatable "flow" to attract women”
No evidence shownA systematised-attraction promise; no outcome data published. The creator's public advice has itself been widely criticised (see flags).
source
Flags
Red = a serious, documented issue · amber = a funnel / credibility concern · green = something notably honest (a real refund, a clean published price).
- 🟡
Widely-criticised public advice
Bacon's "How to Talk to a Woman Who Is Wearing Headphones" was condemned across mainstream media in 2016 as advice to ignore a clear "leave me alone" signal — the clearest creator-track-record flag in this vertical.
source - 🟡
30-day refund (vs 60-day ClickBank norm)
Selling direct means the guarantee is 30 days, not ClickBank's 60 — half the backstop window of the info-products it competes with.
source
Who's behind The Modern Man — The Flow?
Dan Bacon, an Australian dating coach who has run The Modern Man since ~2005. Best known publicly for a 2013 article, "How to Talk to a Woman Who Is Wearing Headphones," that went viral in 2016 and was widely criticised across mainstream media (TIME, BuzzFeed News, Vice, Metro, Glamour).
The verdict
Priced higher than the ClickBank crowd (~$97) and sold direct, so the refund window is shorter (30 days). The substantive issue is the creator's own publicly-criticised approach to approaching women — read his free material first and judge the philosophy before buying.
Same lens, the whole industry
We decode dating apps, coaches, matchmakers and courses the same way — what it costs, who's behind it, and what the claims are worth. No affiliate money, anywhere.
Keep digging
We take no money from Dan Bacon or any course, and we are not a ClickBank affiliate. Figures observed 2026-06-08from the product's own sales page, the creator's site, or mainstream press; split-tested prices flagged as such; gated prices recorded as gated. See methodology.