↗ We take no money from any dating app
How the dating-app industry actually works.
By the numbers, from the SEC filings and the apps' own pricing pages. Who really owns the apps you're choosing between, what their filings reveal about how they make money off you, and what it's all really costing — with a source on every figure and our confidence flagged.
From Match Group's own SEC filing
“…some of which have in the past and in the future may again drive short-term decreases in both revenue and user numbers.”
Match Group FY2025 Form 10-K, Item 1A — Risk Factors. In plain English: helping you succeed can cost them money. That's the conflict at the centre of the industry — and they wrote it down. Read the filings →
Who owns what
One company owns Tinder, Hinge, Match, OkCupid, Plenty of Fish and ~13 more. We map the whole market — and correct the myth that it's “80–90%.”
The ownership map →What the filings reveal
We read the 10-Ks so you don't have to: declining payers, rising price-per-user, and the risk-factor language about keeping you paying — quoted verbatim with citations.
The SEC evidence →The real cost
Per-app, per-tier prices with the framing tricks exposed — plus a calculator that shows what you actually pay. No affiliate links, ever.
By the numbers →The public players, FY2025
Revenue figures independently verified against the SEC XBRL API.
| Company | FY2025 revenue | Growth | Payer trend |
|---|---|---|---|
| Match Group (MTCH) | $3,487.2M | ~flat (+0.2%) | −5% (Tinder −7%) |
| Bumble Inc. (BMBL) | $965.7M | −9.9% | −11.5% |
| Grindr Inc. (GRND) | $439.9M | +27.6% | +16.9% |
Match Group is the dominant force — its $3.49B is the largest single revenue share (more than Bumble and Grindr combined, and roughly half the market by third-party estimates) and it owns the two biggest relationship apps (Tinder and Hinge) plus ~15 others. But it does not own 80–90% of apps or users. Its dominance is real on revenue, far thinner on user count. State of the industry →
The dating-app industry, decoded — in your inbox.
Primary-source breakdowns of who owns what, what the filings say, and what the apps cost. No spam, no app affiliate links, unsubscribe anytime.