Dating coaches, decoded

The dating-coaching industry is unregulated— anyone can call themselves a “coach,” and “certified” means little because there is no governing body. Against that backdrop, the dominant sales model is free content, then a “book a free call,” then a high-pressure close on a $2,000–$24,000 package whose price you only learn on the phone.

So we did what nobody in the space does without taking their money: we looked at what each coach actually costs, who is behind the brand, and whether the claims hold up. We take no money from any coach.