Course watchdog
The Tao of Badass
by Joshua Pellicer
The archetypal men's ClickBank funnel — a $17–$67 front end with up to 100% affiliate commissions and a stack of upsells.
What The Tao of Badass costs
Observed 2026-06-08. Where a price is split-tested or gated we say so — we never guess a number.
| What you pay for | Price | Source |
|---|---|---|
| Front-end ebook The official page shows $17; reviews report $67 elsewhere — the price is deliberately A/B-tested, so there is no single fixed number. | $17 (split-tested up to ~$67)(reported) | source |
| Upsells (body-language course, etc.) A "$597 body-language course" is dangled as a bonus/upsell — the real spend is in the upsell ladder, not the front end. | Add-ons stacked after purchase(not pinned) | source |
How it's sold: Animated video sales letter → low front-end ebook (split-tested $17–$67) → multiple upsells (body-language course, "Hacking Attraction" video, coaching) → ClickBank. Affiliates earn up to 100% on the front end and ~70% on upsells.
Refund policy
60-day money-back guarantee via ClickBank.
Claims vs evidence
What it promises — and whether anything backs it up.
“A repeatable "system" to attract any woman”
No evidence shownA systematised-attraction promise rooted in the pickup-artist tradition; no outcome data published.
source
Flags
Red = a serious, documented issue · amber = a funnel / credibility concern · green = something notably honest (a real refund, a clean published price).
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Front-end price hides the real cost
The cheap $17 entry is the top of an upsell ladder (additional courses, coaching) — what you actually spend can be many times the advertised price.
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Up to 100% affiliate commission
Paying affiliates up to 100% of the front-end price (and ~70% on upsells) means the marketing budget IS the product price — and that almost every "review" is a paid placement.
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Split-tested pricing
Different buyers see different prices ($17 vs $67) for the same product depending on the checkout page they land on — you cannot know you paid the "right" price.
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Who's behind The Tao of Badass?
Joshua Pellicer, a former pickup-artist-scene coach. One of the longest-running and most-promoted men's dating products on ClickBank, known for aggressive split-testing of its own checkout prices.
The verdict
The template every other ClickBank dating funnel copies: a cheap, split-tested front end, an upsell ladder behind it, and up to 100% commissions that turn the whole internet into its sales force. The 60-day refund is real; the "system" has no published results.
Same lens, the whole industry
We decode dating apps, coaches, matchmakers and courses the same way — what it costs, who's behind it, and what the claims are worth. No affiliate money, anywhere.
Keep digging
We take no money from Joshua Pellicer or any course, and we are not a ClickBank affiliate. Figures observed 2026-06-08from the product's own sales page, the creator's site, or mainstream press; split-tested prices flagged as such; gated prices recorded as gated. See methodology.