Course watchdog
Double Your Dating
by Eben Pagan (a.k.a. "David DeAngelo")
The 2001 ebook that invented this entire category — front-end price plus the upsell catalogue that became the template.
What Double Your Dating costs
Observed 2026-06-08. Where a price is split-tested or gated we say so — we never guess a number.
| What you pay for | Price | Source |
|---|---|---|
| Front-end ebook + upsell catalogue The original (2001–2009) pricing is not consistently documented; the model was a cheap front end feeding a catalogue of higher-priced programs. We do not invent a number. | Low-cost front end + paid upsells — exact figure not pinned(not pinned)(reported) | source |
How it's sold: Free 7-day email "lead magnet" → low-price front-end ebook → an upsell catalogue of programs (the model every later ClickBank product copied).
Refund policy
Money-back guarantee historically advertised; terms have varied across two decades of versions — not consistently documented.
Claims vs evidence
What it promises — and whether anything backs it up.
“"Cocky & Funny" reliably attracts women”
No evidence shownThe founding marketing hook of the category; influential, but never backed by published outcome data.
source
Flags
Red = a serious, documented issue · amber = a funnel / credibility concern · green = something notably honest (a real refund, a clean published price).
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The template for the whole funnel model
Double Your Dating pioneered the free-lead-magnet → cheap-front-end → upsell-catalogue structure that every later ClickBank dating product reuses — useful context for recognising the pattern.
source - 🟡
Creator left dating for "make money online"
Eben Pagan moved his primary business to marketing/income courses — worth knowing the founder's long-term focus shifted away from the dating advice he's known for.
source
Who's behind Double Your Dating?
Eben Pagan, writing as "David DeAngelo," launched Double Your Dating in 2001 — the ebook that essentially created the modern dating-info-product business with its "Cocky & Funny" approach. Pagan later pivoted his main business to "make money online" / marketing courses.
The verdict
More historically important than currently essential: this is the 2001 product that built the entire dating-course playbook. We include it so you can recognise the funnel structure everywhere else. Current pricing isn't consistently documented, so we don't pin a number.
Same lens, the whole industry
We decode dating apps, coaches, matchmakers and courses the same way — what it costs, who's behind it, and what the claims are worth. No affiliate money, anywhere.
Keep digging
We take no money from Eben Pagan (a.k.a. "David DeAngelo") or any course, and we are not a ClickBank affiliate. Figures observed 2026-06-08from the product's own sales page, the creator's site, or mainstream press; split-tested prices flagged as such; gated prices recorded as gated. See methodology.