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Plenty of Fish cost (2026)

Owner: Match Group·Pricing honesty: C·2 amber

The cheapest honest major-platform option at $10.47/mo (annual plan). Full analysis below.

Plenty of Fish pricing: all tiers

Observed 2026-06-06. Prices are A/B-tested and personalised — these are documented data points, not guaranteed rate-cards.

TierWhat they showReal $/moRegionSource
POF Premium

Unlimited likes, read receipts, filters

$19.99 per month$19.99USsource
POF Premium

Unlimited likes, read receipts, filters

$10.47 a month (total $125.64)(framing trick)$10.47USsource

Documented pricing tricks

Graded by severity — red means it materially misleads users about the real cost; amber means it adds friction or hidden cost; green means the app does something notably honest.

  • 🟡

    Per-month framing on upfront totals

    “$10.47/month” is billed as $125.64 upfront for a year.

    Source
  • 🟡

    Microtransaction funnel

    Tokens for boosts sold on top of the subscription.

Who owns Plenty of Fish?

Plenty of Fish is owned by Match Group (NASDAQ: MTCH) — the same company behind Tinder, Hinge, OkCupid, Plenty of Fish, The League, and Match.com. Seven of the fourteen apps in this dataset are Match Group properties. Full ownership map →

User base: Free-leaning mass-market

Is Plenty of Fish worth it?

The cheapest honest major-platform option at $10.47/mo (annual plan). Free users can message — unusual among the big apps. If you are cost-sensitive, POF is the most functional free tier, with a relatively honest premium upgrade.

The user base skews older and less design-conscious than Hinge/Bumble.

How to cancel Plenty of Fish

Cancel through App Store or Google Play. If you subscribed via POF's website, cancel at pof.com under Account Settings.

Authority spine

Every figure on this page traces to a documented source. The full industry picture — SEC filings, ownership structure, and cross-app cost comparison — is in the site's core hubs.

Real cost dataWho owns whatSEC filingsCost calculator

Prices are A/B-tested, personalised snapshots (observed 2026-06-06) — not fixed rate-cards; App-Store-sourced rows are primary, secondary roundups are flagged. Data observed 2026-06-06 from App Store IAP listings (primary) and reputable secondary roundups (flagged). Prices vary by age, location, and test cohort. Pricing-honesty grades reflect documented dark patterns only — absence of a flag is not proof an app is clean. See methodology & sources.

Work out your real Plenty of Fish spend

Pick your tier, lock-in period, and add-ons — the calculator shows the true monthly cost and reveals any framing tricks.

Open the cost calculator →

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